Business eating into your life? Not performing as expected? Worse yet, no change on the horizon? Success seldom happens just by being in the right place. Every success hides struggles overcome. Many small businesses never achieve their potential - or fizzle out early.
Very few successes are solely the result of one person's effort. Three skill-sets are needed in every business; entrepreneur, manager and technician. Two of these (entrepreneur and manager) are diametrically opposed - no one person can have both. You may have family and friends to help - or you can get outside help.
Take a fresh look at your situation.
You have a lot of pressures on your time. Most don't have (or make) the time to work on the business rather than in the business. It can be hard to see things with fresh eyes.
Where to start?
Look at yourself. No business fully succeeds if it's not helping to achieve your personal goals. While we focus on your business, there is no point if it's not fitting your life.
When your business goals align with your personal goals, you can work on the foundations of your business. We have two versions of a tool to help with this stage.
- A simple SWOT (strengths, weaknesses, opportunities and threats) analysis can be done on your own (free), but we suggest doing a full version with us ($500 plus GST) will be more beneficial. We can clarify any uncertainty, provide an independent view of your business, and ask relevant questions. The results are then more likely to produce meaningful change. If we're involved at this stage, we can help with advice during the implementation of your ideas.
- This is basically the same as the first - only a more in-depth analysis of more issues. Maybe you achieve so much from the free tool you don't need more - however, a business that has stopped growing is going backwards. This tool is not free - but if you really want to achieve consistent development of your business provides a sustainable framework for the whole business, to help you choose which things to start on, and how to approach each area.
Once you have identified the key issues, you need to measure the effects of the proposed changes. Identify some KPI's (key performance indicators) so that you can measure the effect when you make changes. Results aren't always what you expect. That doesn't mean scrapping the ideas, they may just need several tweaks before you're happy with the results.